Odno Klasik, often mentioned in reality as OK or Odnoklassniki, is a famous Russian social networking carrier.
- Odno Klasik became launched in March 2006 and is based in Moscow
- It is the second one most famous social network in Russia after VKontakte
- Odno Klasik had over forty five million monthly active users as of 2019
- The community is maximum popular amongst customers aged 25-44 in Russia
- Key capabilities include consumer agencies, picture sharing, immediately messaging and extra
Background and History
Odno Klasik become created in March 2006 by Albert Popkov, an entrepreneur from Siberia. The web page was launched on March 4, 2006.
The name Odno Klasik way “classmates” in Russian and the website online became designed to assist classmates reconnect. However, it quickly increased beyond just classmates and became a mainstream social community.
By September 2006, Odno Klasik had 5 million registered users. This speedy early increase confirmed the demand for social networking in Russia.
Here is a quick records of Odno Klasik:
- March 2006 – Odno Klasik is released by way of Albert Popkov
- September 2006 – Site registers five million users within the first 6 months
- May 2007 – Mobile model of Odno Klasik is launched
- October 2007 – Odno Klasik wins “People’s Oscar” award
- January 2008 – Registration turns into unfastened (formerly paid)
- April 2008 – English version of the website online is released
- June 2010 – Odno Klasik registers a hundred millionth consumer account
- August 2010 – iOS app launched
- December 2011 – Albert Popkov sells a 48% stake in Odno Klasik for $111 million
- October 2012 – Mobile apps launched for Windows Phone and Android
- August 2013 – Monthly lively customers exceeds 45 million
Features and Services
Some of the key functions and services provided with the aid of Odno Klasik consist of:
- User profiles – Each member has a profile web page with photos, biographical info and so on.
- Friends – Users can search for antique and new buddies and classmates on Odno Klasik.
- Groups – Allows customers to join companies and groups with the aid of interest. Very popular section.
- Media sharing – Users can add and proportion pix and videos.
- Instant messaging – Private messages between user debts.
- Status updates – Share brief reputation updates with friends in your network.
- Blogs – Users can post weblog posts that appear of their activity feed.
- Events – Create and manage upcoming occasions that individuals can join.
- Games – Collection of integrated video games that customers can play.
- Gifts – Virtual gifts can be purchased and sent to pals. This is a monetization characteristic.
- Dating app – Flirt with close by customers via place-based matchmaking system.
- Promoted posts – Businesses can now pay to sell posts to centered audiences.
Odno Klasik also offers some services centered in the direction of groups and content creators:
- Company profiles
- Targeted advertising and marketing
- Sponsored groups
- Detailed analytics
This allows corporations both huge and small to attain Odno Klasik’s target market of millions of users.
Popularity and Usage
As of 2019, Odno Klasik stays the second one most popular social networking website in Russia after VKontakte.
Some key data approximately Odno Klasik:
- forty five million monthly energetic customers as of August 2013
- 56% of customers are aged among 25-forty four years vintage
- Most famous in Moscow accounting for 20% of users
- seventy three million every day views of pix and films
- 70% of users get entry to via cell apps
- Average consumer spends 21 minutes in keeping with day on Odno Klasik
The majority of Odno Klasik’s customers are primarily based in Russia, however it also draws customers from different Russian-speaking nations like Belarus, Kazakhstan, Ukraine, Moldova, etc.
Odno Klasik’s closest competitor is VKontakte (VK), which passed Odno Klasik in terms of recognition. VK currently has round 500 million registered customers.
Company and Ownership
Odno Klasik operates as a private corporation based in Moscow. The founder, Albert Popkov, retains a fifty two% possession stake.
In December 2011, Popkov bought a 48% stake in Odno Klasik to billionaire Alisher Usmanov for $111 million. Usmanov is a Russian businessman who owns multiple internet corporations.
As of 2019, Odno Klasik employs around 1500 personnel. The organization develops and runs all Odno Klasik offerings in-residence including the website, cell apps, advertising machine and records facilities.
Odno Klasik has end up a treasured company through the years. In 2011, its anticipated valuation was approximately $1.Five billion. Recent estimates placed Odno Klasik’s well worth at $5-10 billion.
Controversies
Odno Klasik has confronted a few controversies through the years:
- Temporary ban in Ukraine (2017) – The web page turned into inaccessible in Ukraine for nearly a 12 months after being brought to the sanctions listing. Service turned into restored in 2018.
- Pressure over Crimea annexation (2014) – Odno Klasik complied with Russian law that required labelling Crimea as a part of Russia, regardless of international objections.
- Blocking “extremist” content – Critics say Odno Klasik excessively blocks competition organizations beneath Russia’s strict anti-extremism laws.
- User privacy issues – Odno Klasik’s privateness protections had been wondered, because it shops big amounts of personal consumer records.
- Paid capabilities – Some free capabilities like photo galleries had been moved in the back of a paywall, angering a few users.
However, Odno Klasik remains very popular in Russia and different Russian-talking international locations. The enterprise denies any unethical practices.
Recent Developments (2019 – Present)
Even thirteen years after its launch, Odno Klasik maintains to evolve with new capabilities and offerings. Here are a number of the current developments:
- Live video streaming – Users can now broadcast live to businesses and fans in apps.
- AR filters and mask – Augmented reality camera consequences delivered in past due 2018.
- Communities update – Revamp of consumer groups and groups section in September 2018.
- E-trade capabilities – Tools for carriers to show off and promote products without delay.
- Better targeting – Advertisers get stepped forward targeting and analytics alternatives.
- Medialets partnership– Integration with Medialets ad platform to higher monetize stock.
- Alipay partnership – Chinese service Alipay added for bills and cash transfers.
- Account verification – Option for customers to affirm money owed thru SMS affirmation.
Copywriter And Editor
Shahid Maqsood is an experienced Copywriter And Editor with 10+ years in the industry. He writes daily articles covering topics like books, business, news, sports, and more. Shahid holds an MBA from Virtual University of Pakistan and a Master's in Mass Communications. He is based in Faisalabad, Pakistan. His work spans multiple platforms like dosttrusty.com and newsbreak.com,Quellpress.com , airriflehunting, and bruitly.com showcasing his versatility and depth. Shahid's insightful articles reflect his expertise, authoritativeness, and trustworthiness, making him a respected and reliable voice in digital content creation. His contributions engage and inform readers, embodying professionalism and passion in every piece.
